What if you controlled the Google SERPs?

Imagine if you could control the Google SERPs via a ‘Digg Style’ vote on what you thought was a quality result and burry those that you thought were junk? What if you could manually move listings around or insert your favorites? Well soon you may be able to do just that thanks to a new Google feature currently in development at Google Labs.

This experiment lets you influence your search experience by adding, moving, and removing search results. When you search for the same keywords again, you’ll continue to see those changes. If you later want to revert your changes, you can undo any modifications you’ve made. Note that this is an experimental feature and may be available for only a few weeks.

It’s only in Google labs at the moment but imagine if this were to be rolled out into the main stream search results. Imagine then if Google displayed results based on the collective power of user votes? Would that be the end of spam listings or the beginning of a voting war?