TradeDoubler Launch Contextual Ad Serving

It’s been a long time coming but it appears that in an exciting broadcast made by TradeDoubler last Thursday they may just be ready to roll out their latest offering – Contextual Ad Serving. It hasn’t really been picked up by many affiliate bloggers I thought I’d put it out there and help spread the word. It may be that this broadcast was only sent to affiliate managers so in which case it would be good to hear the opinions of the affiliates who will actually get to use this technology.

Way back in March 2006 TraderDoubler bought out Advertigo for a handsome sum of 10 Million SEK (approx £769k). Interestingly Advertigo had not started trading but were snapped up by TradeDoubler with a view to incorporating their two main products into TradeDoublers long term strategy. What were these products? Pay Per Call and Contextual Ad Serving.

Whilst contextual ad serving certainly isn’t anything new (how many years has AdSense been around now?) it’s certainly the first time I’ve seen any major affiliate network take up the challenge of dynamically serving links relative to the publishers content. As with all contextual ad serving technology the core strength lies within the algorithm and formulas used to serve ads. We’ve probably all seen crazy examples of AdSense where the topic has absolutely nothing to do with the website copy so if the algo’ team at Google can’t get that right what chance will TradeDoubler?

As it’s only going to be a Beta launch with select publishers there’s no doubt a lot of fine tuning to go through but it’ll be great to see the end results and performance.

So what are your thoughts? Here’s the announcement in full.

TradeDoubler Contextual Ad Serving – Beta Launch December
TradeDoubler is delighted to announce the impending launch of our Contextual Advertising Solution. td Pull will be the first and only affiliate network to offer publishers the choice of text ads, banners and product feeds -contextually matched according to the content of their website.

Our solution will be completely transparent for advertisers and publishers, giving you complete visibility on where your traffic is coming from. As well as helping us target new publishers to extend your reach, contextually matched advertising will lead to higher click-through and conversion rates. All great news for your program!

Contextual Advertising Solution will launch in Beta with selected publishers in December, and a full roll-out to all customers will follow early next year. To take advantage of this new solution you will need to start adding text ads to your program assets. Your Account Manager will contact you soon with details on how to do this, and give you more information on the planned roll-out across the td Pull network.