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March 13, 2009 | Affiliate Marketing, Affiliate Programmes

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Part of my role here at Mediaedge is to continually review competitor affiliate programmes and benchmark our own clients against industry standards. This morning I was doing just that and was taking a look at the Hewlett Packard affiliate programme on TD when I spotted this little beauty…

There are many exciting benefits for affiliates partnering with the Hewlett Packard program including a restricted keyword policy, a 90 day cookie and an expansive product feed

I’m sorry? Run that by me again? Yep, that’s right, you too can benefit from a restricted keyword policy. Made me chuckle anyway.

Thanks

3 Comments

Fraser Edwards
Mar 13 at 12:18 pm

Nice new look over here mate :)

I had a chuckle at first too but maybe they are selling it from the point of view that there won’t be any brand bidders overwriting your cookies?

Reply
- Paul Wright
  Mar 13 at 12:29 pm
  
  Hey Fraser, glad you like it :)
  
  I hear where you’re coming from – protecting the true content guys etc. It’s a bit of a weird way to sell that in as a benefit though. I’m sure there’s plenty of other benefits they could have plugged.
  
  Reply
Fraser Edwards
Mar 13 at 1:31 pm

yep – I’m definitely not saying I would suggest leading with it as a real benefit!

Reply