Fake twitters pt.2

Interesting article surrounding the fake twitter accounts that are springing up everywhere on NMA today. This reiterates the exact issues I mentioned in my last fake twitter accounts post (albeit with an affiliate twist). Interesting also to see some familiar faces such as @ChrisBishop from House of Fraser who I had used as an example of what may be a fake account. Chris faces a problem shared by many…

“With social websites emerging all the time, it can be difficult for brands to prove accountability.”

But it’s Debenham who really hit the nail on the head…

“Department store Debenhams recently launched a Twitter profile under the name Debenhamsretail, as its brand name was already used”

Should twitter have some way for merchants to claim their “official status” or fast track route to claim back accounts from fraudsters?

“While Twitter does offer brands the opportunity to request their rightful name, it can take time.”

In fact this may be the easiest way to deal with this situation. A quick peek in the terms and conditions reveals a number of easy ways to claw back an account, take your pick.

• User name squatting
• Copyright Infringement
• Unlawful use
• Trademark Infringement

It didn’t take long to find an example of this in action, check @orange which then takes you to an account suspended page. What @JohnLewis (actual person) would do if John Lewis (retail store) trying to close down his account is another question.

Thanks