Click fraud isn’t exactly a new issue but it’s one that still affects the multi-billion pound industry of search marketing that we all work with. Martin Talks, CEO of blue barracuda, discusses click fraud and what advertisers can do about it with Richard Firminger, Head of European Sales of Yahoo, Fraser Edwards, founder and moderator of affiliateblog.co.uk, and the blue barracuda search team. It’s a bit of a reverse role situation for Fraser who’s normally on the production end things but I was keen to bring him on board to represent the affiliate’s point of view. Please post up your coments and let me know what you think.
[audio:http://www.isbapodcast.co.uk/5066]
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