New Client: Dolphin Music on TradeDoubler.com
Whoo, hooo. It’s finally here, the program I’ve been waiting to launch for ages, a program with lots of scope, lots of room for promotion and just oodles and oodles of products, categories and brands to get your teeth stuck into. So with our further ado…
About The Dolphin Music Affiliate Program
Who are Dolphin Music?
Established in 1999, Dolphin Music is one of the largest and fastest-growing pro audio retailers in the UK. With over 270 manufacturers and thousands of key products in stock our customers really are spoilt for choice. Dolphin Music sells over 2000 different models of guitars alone!
Consumer Offer - Why Our Visitors Choose Dolphin Music!
Dolphin Music has always been about musicians. We have an experienced team that understands the needs of professionals, home users & beginners. We aim to offer an effective and value for money service that will help you find the music technology solution you need at a competitive price. Some of the many advantages our customers benefit from include:
- Extremely Competitive Prices
- Our products are amongst the most competitive prices in the UK market.Promotions
- Regular offers, discounts, and B stock specials
- Fast, flexible and reliable delivery.
- Wish list facility.
- Huge stock levels ready for immediate despatch.
Affiliate Offer - Why Promote Dolphin Music?
Bonus Launch Rate Commission:
For the initial launch period of 2 months all affiliates will earn an increased minimum commission rate of 5%.
Normal Commission Rate:
The following structured monthly commission tiers are in operation on the Dolphin Music affiliate program. If you are in a position to deliver significantly higher volumes do not hesitate to get in touch.
- £0-25k = 4% commission.
- £25-50k = 5% commission.
- 50k+ = 6% commission.
Additional Information.
- Multi action cookie
- 30 day cookie period.
- Average basket size = £200
How To Promote Dolphin Music
Target Audience
You’ll find that the majority of our customers are very tech savvy and clued up. They are well educated in product performance, craftsmanship, reputation and are certainly not shy on spending a little more to get the best that money can buy. Predominantly male between the ages of 18 - 35 and of course, serious music lovers.
SEO Affiliates
Without a doubt the best route to success here is the equipment brands and models. Rather than aiming for generics such as “guitars” or music equipment” which are highly competitive, try optimising for actual products such as “pioneer cdj1000 mk3″. At £769 per sale and very little competition you’ll be on to a winner in no time. Remember that our audience often know exactly what the want and are just looking for the right deal.
PPC Affiliates
In a similar manner to the SEO affiliates you can of course pick up some very cheap clicks by adopting the brand/model route but you might be surprised to find out exactly how uncompetitive some high volume search terms are. For Example:
Guitars = 71,270 searches in April
No.1 Bid = 0.17p
Of course you can get this down even further if you go for “brand name + guitar” phrase. Now imagine the commission if they go on to buy a £5k guitar - which isn’t as uncommon as you might think!
Anyway, this is just a bit of info to get you going and wet the appetite. You guy’s are the experts after all!
Any questions feel free to drop me a line, call my mobile, grab me on messenger and what not.
Cheers
Paul.
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