Buy.at affiliate network appoints Kevin Cornils as new chief executive
Perfiliate Technologies, the company behind the Buy.at affiliate network has just announced the appointment of a new Chief Executive, Kevin Cornils. Kevin joins buy.at from match.com (a subsidiary of InteractiveCorp), where as Managing Director he oversaw the growth of match.com to become the UK and European market leader in online dating.
Since their £7.3 million investment earlier in the year from Cazenove Private Equity Fund Buy.at have been steadily increasing their staff and have in place some of the most friendly and proactive employees around. Buy.at have stated many times this year that it’s their intention to become the UK’s No.1 affiliate network. With the quality of recent merchants coming on board and acquisitions such as this they are well on their way.
Upon Kevin’s arrival, Steve Brown, who as a co-founder has successfully led buy.at as Chief Executive since 1999, will now take the position of Chief Operating Officer. Steve will continue to be very much involved in the development and future of the businesses and the clients we serve.
Upon his appointment, Kevin commented:
“buy.at is at the forefront of a rapidly expanding industry and enjoys an unparalleled reputation amongst both merchants and affiliates. The buy.at team has consistently delivered superior results by demonstrating an intimate knowledge of their clients’ business and what it takes to make an affiliate programme work. I am delighted to be joining the buy.at team and help drive the company to the next stage of its growth”.
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[...] Kevin Cornils, chief executive officer of buy.at, said in a statement: “As broadcast advertising has started to decline, performance marketing has emerged as the silver bullet of the marketing industry. [...]